Spotless updates.

Here you’ll find our latest news, company updates, and events as well as some reviews of the latest trends and technology.

Ben Logan
21 October 2011

Matt Walsh, the Executive Experience Director at advertising agency Crispin Porter and Bogusky, has spoken of the need for brands to capitalise on the narrative links between touch points to prompt action and interest from consumers. Speaking at the Guardian’s Changing Advertising Summit recently, Walsh said: “You need more than emotion. It’s an important part of a creative strategy, but as consumers access brands across a variety of touch points, marketers need to ask themselves how this frequency impacts ad creativity from an experience design standpoint.” He stressed the importance of brands staying fixed on their customers solutions and warned…

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Ben Logan
19 October 2011

Despite having the leading market share in the smartphone sector, the Google executives behind Android have their eyes fixed on new targets. Matias Duarte, Head of Android’s User Experience team, has recently spoken about Google’s user base research, which is aimed at getting a better understanding of how people use their smartphones and how the company has can improve on their product even further. The study has shown that many users find the Android operating system to be overly complex and unintuitive, often leading to frustration for those who know what their technology can do but don’t know how to…

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Ben Logan
17 October 2011

As one of the world’s most recognisable and successful online shopping portals, Amazon’s website has become a familiar experience for most of us, yet many have said it was beginning to show its age. This has been remedied with the launch of a new site that is both familiar and comfortable whilst boasting a selection of tweaks and enhancements for an enhanced user experience. The revamp has been launched on their US site and is due to be rolled out to other regions shortly. The new navigation system is much less cluttered than the previous effort, boasting light colours and…

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Ben Logan
14 October 2011

A pioneering new service from Japan’s Mitsue-Links Co. Ltd will allow companies to effectively test the usability and end user response of their products on smartphone and tablet devices. Using Tobii Technology’s eye-tracking technology, the system identifies the response of users to client interfaces by monitoring their eye movements. This gives developers the opportunity to simulate their end user’s cognitive responses and thinking. Tobii’s eye tracking system is worn on the body rather than around the eye area, so it does not distract the user during durability tests, allowing for authentic responses during day to day device usage to be…

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Ben Logan
12 October 2011

The hotly anticipated release of Amazon’s new Kindle Fire tablet is finally nearly upon us, with a November 15th release in the US officially announced and at a $199 price tag. It has not yet been confirmed however when the device will make its appearance on shelves in the UK or at what cost. Amazon’s new 7 inch tablet includes a 1 GHz dual core processor, 8 GB of internal storage and an onboard 512Mbs of RAM.  As well as allowing users to directly purchase books, magazines and movies as with its predecessor, the Kindle Fire will also allow users…

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Ben Logan
9 October 2011

Android’s Ice Cream Sandwich (ICS) will boast an entirely button-free design, leading to a seamless user experience that is currently hotly anticipated by Android fans and critics alike. The new system is doing away with a single menu button, which is being replaced by a context sensitive Action Bar that will reduce the number of screen taps required to initiate important user interactions. This Action Bar is adaptive and will present relevant options to suit the current scenario, thus doing away with the need to scroll lengthy lists full of menu options. The adoption of a purely onscreen button driven…

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