Netflix Releases Major UI Revamp for Mobile Devices and Smart TVs

13 November 2013
Ben Logan

Ben Logan


Passionate about improving services and experiences for the people that use them.

Last night (November 12), Netflix rolled out a complete revamp of its user interface for smart TVs and connected devices.

Their app’s new UI moves away from the old grid of box shot covers in favour of a much more visually appealing display that features large still images and more details on each show or movie. Other usability improvements include refined search – the app auto-suggests titles after users type even a single letter, and also allows a search for actors and directors across Netflix’s catalogue.

Additionally, they have improved the initial loading when users start playing a title – the app switches straight from the menu into the stream, having scrapped the red splash screen.

Over the next two weeks, the UI will be rolled out to Netflix members on Xbox 360, PlayStation 3, PlayStation 4, newer smart TVs, Blu-ray players (2013 and 2014 models)   and Roku 3 devices. Roku 2 boxes and a number of other devices will receive the update over the coming months.

Netflix has also ditched Webkit and HTML5 to bring the same features of their service to less powerful devices.

Ben Logan - Director

Got a project in mind?

Ben is on hand to answer your questions.