Malaysian Start-Up Launches New Crowdsourced Online Usability Testing Service

4 April 2013
Ben Logan

Author: Ben Logan

Passionate about improving services and experiences for the people that use them.

Netizen Testing, a Malaysian based start-up, have launched an online usability testing service that uses a crowdsourced pool of web users to test new applications, user interfaces and functionality.

This in itself is hardly a new idea, but where things get interesting is that the entire testing process is recorded for client feedback, including all on screen activity and spoken comments from the testers. This can be very useful in the understanding of user behavioural patterns as well as helping to clearly identify any bottlenecks or poorly displayed functionality.

Testing cycles begin with the client choosing a tester from the pool that is available then issuing appropriate test instructions and necessary information. Once testing is complete, the results are delivered and in the event that the tester has not followed instructions efficiently or provided poor feedback, a refund or the option to choose another tester is made available.

While this kind of usability testing service is obviously not as much of a sure thing as using a company with a proven track record, Netizen Testing’s platform offers reasonably low prices and sessions can be bought in bulk for a more detailed analysis.

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