Tim Fidgeon

Tim Fidgeon
7 February 2011

Meeting user expectations throughout a site normally delivers good usability. Ways to make sure you meet expectations: user research, reviewing competitor sites and following usability guidelines. Meeting expectations improves usability A key principle within usability is that people carry around a ‘mental model’ of how we expect the world to behave1. These models are based on past experiences and can be a very powerful factor in influencing how people behave in certain situations. In our experience of usability testing, usability suffers when a site does not match users’ expectations. Indeed, our usability testing sessions have repeatedly shown that┬ábreaking expectations makes…

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Tim Fidgeon
10 January 2011

Users are impatient, so sites should load quickly. Most users only scan web pages, so they should be specifically written for the web. User behaviour drives usability Over the past 12 years of working on usability projects, we’ve had lots of opportunity to observe user behaviour (from activities such as usability testing, paper prototyping and web analytics). This has shown us lots of examples of a basic usability principle:users are impatient and don’t pay attention. Most of us know this intuitively from the silly mistakes we’ve made ourselves (“How could I not have seen that?!”). At its heart, the field…

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