Nadja Toft

Service designer. I love imagining what doesn't yet exist.

Nadja Toft
31 October 2019

You are reading part two of the insights I gained from this year’s Service Design Fringe Festival. If you haven’t read part one yet, you can find it here. It covers the first two themes on why we should reflect on our addiction to designing products and services and why we should start building the future. The five themes from this year’s festival are covered in two articles. Read the first one here.   3 – Why people are still at the heart of design and how to include everyone Now I know that I’ve said that we should stop…

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Nadja Toft
30 October 2019

Hi there I’m writing to you from the future. It’s the year 2094 and at Spotless we’re working with humanity-centered systems thinking while growing our own vegetables for lunch. The new office favorite is chicken-flavored tomatoes.. with hot sauce, of course. At least that’s one of many possible futures that I was privileged to explore at this year’s Service Design Fringe Festival. I’ll come back to those tomatoes a little later. First, I want to elaborate on my privilege. I’m a young, healthy, white woman working with Service Design in London. I grew up in Denmark, the country named one…

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