Caroline Butler

Creator of meaningful interfaces, services, and experiences

Caroline Butler
1 February 2018

It’s highly likely you’ve watched a TED talk, sat through a powerpoint presentation, read Harvard Business Review or attended a workshop that contained buzzwords like empathy, collaboration, human-centred design, ideation, design thinking or service design. It’s easy to feel perplexed – are these methods, processes, mindsets, approaches or frameworks? In essence, these words are often used to describe activities: conducting user research to understand human needs, defining problems that needs solving, coming up with ideas, or putting users at the user at the heart of a product or service design. In this article I will be looking to clarify two…

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Caroline Butler
24 October 2017

The Spotless team are back in the office, back from our annual Away Day where we’ve spent a few days together planning, learning and socialising in the comforts of a large country house. Away days can mean many things to different people. Like Marmite, some people love them and some people hate them. Away days can elicit a wide range of opinions and perceptions. The thought of awkward team building exercises, watching your boss dance like David Brent or the enforced fun becoming an HR issue – are fears that everyone at Spotless was keen to shake. Luckily to say,…

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