Ben Logan

Ben Logan
4 April 2012

Many Android smartphone users will be feeling chuffed today as Instagram (the popular photo-sharing app that’s had iPhone owners feeling superior since 2010) is now available on the Google mobile platform. Instagram’s biggest selling point is its use in social networking – it facilitates an excellent online community of photo-lovers of all types, allowing the sharing of a massive library of pictures. This free photo sharing application lets users take pics, apply a filter, and share it on the Instagram service or via a variety of other social networking services such as Facebook, Twitter, Foursquare, Tumblr, Flickr and Posterous. Following…

Read more

Ben Logan
2 April 2012

The US based Userlytics Corporation has now announced their launch of the first Neuro Experience (NX) Testing Platform – this will allow companies to visually see which neuron pathways are excited in users during online interactions. The system works by using an advanced form of eye tracking, which measures not only the direction of the eye scan, but also the light intensity and reflective capacity of the retina. Over the past few years, cutting-edge research has shown a direct correlation between which light receptive molecules in the eye’s retina increase or decrease their receptivity and reflective capacity and which of…

Read more

Ben Logan
30 March 2012

Starting from April 1, it has been announced that electronics giant Sony will be moving to common pricing in order to improve their customer experience and thus boost sales. In a nutshell, common pricing sets a limit on the discounts that retailers can apply by establishing a minimum cost for a certain product. By doing this, brand image is preserved by preventing competing retailers from slashing prices too much. Sony’s CEO, Phil Molyneux has said that they are embarking on a complimentary campaign designed to communicate the value of the shift – this marketing communication will be crucial to the…

Read more

Ben Logan
30 March 2012

Hulu Plus, the subscription service that has gained popularity by delivering TV shows on more devices in HD, has recently received a facelift to its user interface. What’s more, they are now flaunting the new look by making the Hulu Plus app, which can be installed free of cost through Google Play, compatibly available on seven more Android tablets. These include the Asus Eee Pad Transformer Prime, Asus Eee Pad Transformer, Motorola Xoom, Motorola Xyboard 10.1, Toshiba Thrive, Acer Iconia and LG G-Slate. The software display revamp aims to deliver a less cluttered and more appealing interface to keep viewers…

Read more

Ben Logan
28 March 2012

Siri has proven to be very popular with iPhone 4S users – more than half of those polled in a recent survey claim to be very satisfied with Apple’s voice command system. In addition, rumours have already begun to spread about the possibility of Apple launching a TV set with a Siri voice interface. Only a small amount of users said that they were actually dissatisfied with the Siri system, however only 37% would like to see a similar interface made available for television sets. John Barrett, Director of Consumer Analytics at Parks Associates, the company who conducted the survey,…

Read more

Ben Logan
26 March 2012

Techies are in for a treat – Canonical are set to release the latest version of their flagship Linux operating system titled Ubuntu 12.04, with the most recent beta version due to hit distributors on April 26. Many bloggers who received an early release of Ubuntu for usability testing purposes are already praising the latest version of the OS, which is based as ever on Debian Linux with GNOME 3.3.20 running under the unity desktop. The OS currently supports the expected range of Linux file systems, including Btfrs, ext3, etx4, JFS, ReiserFS, and XFS, using ext4 by default. It has…

Read more

Got a project in mind?

Danny, our Client Services Director, is on hand to answer your questions.