Ben Logan

Ben Logan
30 August 2013

Like many large web-based companies, Netflix are continually conducting usability tests across their platforms and developing new strategies to maximise the testing results. Netflix’s pro-active beta-testing program is automatically rolled out to new users so that tweaks and changes can be tested by newly subscribed users. Neil Hunt, Chief Product Tester at Netflix, explained their strategy: “Most testing is done with brand new users who don’t have learned behaviours to unlearn, that gives us the cleanest read, and so the typical new user coming in will end up in half a dozen or a dozen different test experiences, most of…

Read more

Ben Logan
28 August 2013

With the use of electrical brain recordings and magnetic stimulation, American scientists have performed what they believe to be the first non-invasive human-to-human brain interface. University of Washington researcher Ralesh Rao managed to send a brain signal across the room via Internet to colleague Andrea Stocco, causing their fingers to move on a keyboard. Stocco commented: “The Internet was a way to connect computers, and now it can be a way to connect brains. We want to take the knowledge of a brain and transmit it directly from brain to brain.” Previously researchers at Duke University have tested brain to…

Read more

Ben Logan
27 August 2013

Swiss company Vanamco has designed an innovative tool called Ghostlab to help synchronise testing for web and mobile platforms across multiple devices. What makes it different from other testing tools in that you can synchronise more than just a page refresh over different devices. Ghostlab makes it possible to action simultaneous clicks, scrolls and form inputs, which simplifies the testing process on a practical level because the entire user experience is looked at instead of just a page load. Ghostlab requires no setup, just a JavaScript-enabled client to instantly connect. The tool keeps users updated on any changes that are…

Read more

Ben Logan
21 August 2013

Apple have recently filed a patent, titled “Working with 3D objects”, which seems to describe fresh methods of manipulating user interfaces within a 3D space. While there is little official word of this yet, the possibilities of the announced system are fascinating, with a few juicy details being given away by the patent: “An apparatus for generating or modifying 3D objects can include a sensor to detect touch inputs, 2D gesture inputs that are associated with a surface, and 3D gesture inputs that include a movement perpendicular to the surface. A data processor is provided to receive signals output from…

Read more

Ben Logan
19 August 2013

With people opening up more and more on social media, the potential to use updates about their daily lives as a tool to identify related incidents of food poisoning as well as locate the source is made possible – a new app recently developed in Chicago cleverly harnesses this info. The app searches Twitter for relevant keywords that could suggest an occurrence of a foodborne illness and flags these tweets for a team of developers to respond to. Individuals are then tweeted and asked to access an online user interface to file a food poisoning report, which is connected to…

Read more

Ben Logan
12 August 2013

Digital wallet systems are being explored by many companies at time of writing, so it’s no surprise that one of the world’s leading online payment gateways are ahead of the crowd. Paypal have been testing a new mobile app that requires shoppers to buy products with the use of a facial verification system. Currently, 12 different merchants in London are already playing their part in the usability testing program. The way it works is that a shopper logs in when they enter the store platform, as they would when checking in on Facebook. The platform then sends their photograph and…

Read more

Got a project in mind?

Danny, our Client Services Director, is on hand to answer your questions.