Marianne Kernohan

Usability Testing: When to use remote usability testing

Remote usability testing offers greater audience diversity and higher fidelity to real-world user motivations than in-person methods (but should not entirely replace them). We recommend using ‘Moderated’ testing for understanding an issue and “Unmoderated” to get large volumes of data. Introduction – to remote usability testing Traditional in-person usability testing involves an evaluator and a participant being in the same location at the same time and looking at the same screen. The participant in the usability testing session is then asked to perform certain tasks and vocalize their thoughts. Most usability professionals will tell you that usability testing is an invaluable…

20 January 2014
Oliver Shreeve

International usability testing: Hints & tips

International usability testing can benefit from: high-level task definition; locally-informed participant recruitment and locally-delivered moderation & analysis (supported by a thorough Testing Plan). Why international usability testing? Usability testing is a very powerful tool because its findings can be applied to the wider target audience (when the usability testing sessions are well planned, moderated and analyses). Critically, however, experience tells us that usability testing findings do not usually apply across very disparate user groups. This is why, for instance, an online retailer might run separate usability testing sessions for loyal existing customers and potential new customers. It’s hard to define exactly…

15 September 2013
Tim Fidgeon

Mobile usability testing: Advice on how to use it

Mobile usability testing uses many traditional testing skills. Some particular issues to consider include: field testing’s greater potential benefit, including each mobile device category within your testing and using a device-mounted camera to observe & record sessions. Introduction – to mobile usability testing In March 2011, UK smartphone penetration reached 33%1. Another study found that data usage on UK mobile devices increased by over 75% in the first quarter of 2011.2 This means that it is becoming increasingly likely that significant numbers of your customers may want to use mobile devices to research and/or interact with your company. In order…

2 May 2011
Author: Tim Fidgeon

Eye tracking the user experience

Mark McElhaw – Published: 25th Feb 2010 13:42 GMT Over the last 10 years, practitioners have been debating whether and how eye tracking fits with usability research. But how can you compare a method with a technology? Perhaps if we understand some of the real issues of this debate, you’ll be in a better position to find the right method, tools and media to measure your user experience. You can get the same results at a fraction of the cost. A colleague once told me traditional usability testing can uncover as much as 95‰ issues at a third the cost…

25 February 2010
Author: Spotless
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